Identity Design & Branding
Alchemy Communications & Consulting
Client
Alchemy Communications & Consulting
Role
Designer
With an existing primary logo identity designed, Alchemy needed to establish and implement a unique visual style to launch this new brand. A fleshed-out identity includes a color palette, logo guidelines, brand patterns, and stationery.
Concept
For a boutique agency redefining the industry, I created a unique visual style that is engaging and completely unique for the field. Drawing an obvious connection to the name, I developed an organic and mystical background pattern. This irregular creates an engaging contrast against the streamlined typography of the logotype.
