Design Sprint, Identity Design
3rd Stage Wellness
Client
3rd Stage Wellness
Role
Designer
Completed @ Copeland Design
3rd Stage Wellness is a conceptualized health and wellness mission for a former athlete on a quest to retrain her body for the next stage of her life. She aims to capture an empowering journey of wellness, renewal, and vitality through social media and web-based storytelling, where peers can follow along and join a community of like-minded adults.
Concept
As an 80s kid, the founder was inspired by the vibrant and eclectic designs of her childhood, particularly from Back to the Future. She references this in her tagline, “Back to Your Future,” which engages a similar age group and promotes the wholistic renewal she’s striving for.
Initial sketches focused on rebirth, the heart of the athlete, and the three stages of a rocket launch. These were too organic and intricate and didn’t create the energy and excitement the client wanted to relay. Next, I focused on more thematic-styled typography, referencing the geometric forms found in 80s grunge aesthetics, like Back to the Future.
The final design includes a stylized number 3 drawn with three lines using an analogous color palette as a nod to 80s nostalgia and the lanes on a track. The lines create a visual vibrancy meant to encourage physical vibrancy. The bold sans-serif typography also adds to the athletic component of the brand.
Primary, inverse, and single-color variations were created to maintain vibrancy on any application. I set up simple typography guidelines to ensure consistency and legibility.
