JG Melon

Motion Media, Illustration, Branding 

Illustrated and animated a brand story for an NYC-based restaurant, and used the audio from Bon Appétit Magazine’s YouTube page for narration. Additional collateral created for marketing promotion.

In order to capture the Cheers-esque energy of the restaurant, I created old-timey rubber-hose characters to introduce viewers to JG Melon’s famous menu items, notably, their burgers, chili, and cottage fries (coin-shaped, pickle-slice-like fries — trust me, they’re delicious)!

These friendly characters evoke the comfort and charm of JG Melon and encourage guests to visit the restaurant in any form: animated , posters, and postcards. Here, postcards create a charming way to say “Greetings from…'“ (because print and mail aren’t dead!). Accompanying these postcards is a set of custom stamps.